Mayo

Challenge:

Establish Mayo Clinic as an industry leader by creating an innovative, differentiated, and patient-centric preventative healthcare experience.

Approach:

Mayo Clinic provides primary, hospital, specialty care, and medical education programs in multiple states. When Mayo wanted to strengthen its brand, we identified a major opportunity: leverage the Mayo brand, knowledge, and expertise to create a new health care experience focused on disease prevention outside of the hospital experience in a retail environment.

Together, we identified and clarified both patient needs and key experience touchpoints in a preventative healthcare journey, resulting in the state-of-the-art-designed, preventative healthcare experience in the Mall of America in Bloomington, Minnesota.

Results:

A blueprint focused on guiding and supporting the community through unique environments, integrated service moments, and market-differentiating spaces and tools.